I spent two years trying to launch my own rebrand. 🤦🏽‍♀️ I tweaked, second-guessed, tried to make it perfect, and tortured myself along the way.

December always makes me reflect and this year hit different. For the first time ever, I took a full week off in the middle of busy season. Why? Because I wanted to. 😉 And it didn’t tank my bank account.

I attended a networking event ready to drum up some business after a slow summer. There was only one itty bitty problem 👉🏽 my entire brand was in shambles.

After nine years in business, I finally took my own advice. My brand had done its job and gotten me to a place where I was attracting a semi-constant flow of projects, but it didn’t fit where I was headed next.