I'm Not Afraid of Change
rEPEaT 3 TiMES:
i'm not afraid of change
i'm not afraid of change
i'm not afraid of change
One of the most common causes of business death is resistance to change. Think about how much technology has changed in the past 10 years. Like technology, your customers, ambitions, passions, and capabilities have changed and grown over time.
I highly recommend, once a year, taking time to run an internal evaluation of your business to see if your services are still in line with your clientele (whether they’re dream customers or not). Did you know, that all the brands you love conduct their own yearly evaluations to see what's attracting their audience (a.k.a. you) and what will keep you engaged in the future?
Accepting change is important. More than important, it is vital for your business to continue to grow and develop. And for those of us who identify as entrepreneurs, we have one thing in common: we like to see our ideas grow. Honestly, it's like a drug. We're full of ideas and become addicted to bringing them to life.
And this is not a bad thing. Every day we learn something new and our skills improve. Someone asks you, “Can you do this for me?” and you discover that not only can you do it—but you love doing it! Let your entrepreneurial spirit fuel the growth of your brand by updating your services or finding new and more effective ways to satisfy your clientele.
There will be moments when services you never thought to offer suddenly make so much sense for where you are at with your small business. Perhaps you find yourself finally ready to start offering an elevated version of your craft. Or, perhaps you have an AHA! moment and discover something you are passionate about, find a way to make it part of your existing business, either as a sister brand or under the umbrella of your main brand.
What is the worst that can happen? When you accept change, any problem can be solved. And, hey, it may be that your new passion is more successful than your original idea.
The moral of the story is do not be afraid. Your business, your brand, and your passions are made to grow and be shared.
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